COM-565 Blog

  Social Media and Communications  Social media has been around for a few decades now and has gone through many changes since its inception. Today, it connects more people than ever before and connects businesses with consumers as well. However, to utilize social media to its fullest extent communicators must be willing to dive into what social media platforms have to offer. This means not only posting simple posts about products and services but also communicating with a target audience and creating connections that did not exist beforehand. Although this seems like a tall task, creating a community online is what social media was built for.  Professional communicators should be engaging daily with their target audience, creating connections, and ensuring a living, breathing online brand. Answering questions and providing details about what you have to offer will help bring in a larger audience and build a network of colleagues as well as consumers.  

AI and How It Effects Communication  Artificial intelligence has taken center stage in recent years due to its all encompassing nature. AI has the potential and the means to touch and effect virtually any field. It has even started to effect the world of communications. In recent years we have seen leaps and bounds in virtual assistants made by tech companies such as Apple and Google. These assistants are not only able to do simple tasks such as answer texts and change settings but even make phone calls and set up hair appointments. Technology is an ever-progressing and ever-changing world and AI is no different.  The largest benefit of AI is its use of computers. Humans can only process so much information on brain power alone but AI is able to process large amounts of data in the way that a super computer solves many complex math problems simultaneously.  " For example, social media monitoring tools can use AI to analyze trends and sentiment across social media platforms, helpin

How Technology and COVID-19 Changed The Workplace Technology has changed how people work, especially those who work remotely. Even before COVID-19 turned the world upside down and the lockdowns began, employers allowed their workers to work from home. However, since 2019 there has been a large uptick in remote workers, about 17.9% which reflects around 19 million workers. These numbers are staggering considering prior to that the percentage was only 5.7%. The reason so many people are able to work from home effectively is technology.  Most remote work that could be done in an office simply requires a computer and a reliable internet connection. This means that remote workers can not only work from home but from anywhere that has those two things. " Perhaps the biggest advantage of technology in the modern workplace is the ability to collaborate in real-time with colleagues and contributors from all over the world. Depending on time differences, this type of collaboration might not